© Mobile Roadie, LLC
Beverly Hills, CA
888.927.MORO (phone/fax)
@mobileroadie
hello@mobileroadie.com
• 111 million YouTube video views
• 3 million Facebook fans
• 663 thousand YouTube subscribers
• 634 thousand Google+ circles
• 355 thousand Fluffy Guy App users
• 194 thousand Twitter followers
These numbers are anything but small. In fact, these numbers
are astronomical...“fluffy” even. Impressive for a standup
comedian who came from humble beginnings in Southern
California. Now, Gabriel Iglesias, a.k.a. Fluffy, is taking over the
world one fluffy joke at a time. He’s tickled the funny bones of
millions of fans worldwide with his jokes, his Hawaiian shirt,
and his affinity for burritos and cake. And he’s sharing it all
via his social networks by posting entertaining content and
engaging with his fans on a daily basis.
Gabriel is not just a master in being funny, he also knows how
to utilize social networks to amplify his message and thus,
his fanbase. By being active on different social networks, he
can reach a larger and more diverse audience. So last year,
to connect with fans on-the-go, he chose Mobile Roadie to
create his own mobile app. In one year of being live, more than
355,000 fans have downloaded Gabriel’s app.
CAse studY
Gabriel Iglesias App
iPhone & Android
http://road.ie/fluffyguy
January 2012
Gabriel Iglesias’s official
app is not fat...
It’s fluffy in a good way.
How being active on social networks rocketed the
official Gabriel Iglesias app to the top of the charts
© Mobile Roadie, LLC
Beverly Hills, CA
888.927.MORO (phone/fax)
@mobileroadie
hello@mobileroadie.com
In March 2011, Gabriel announced his app on his Facebook page.
4,488 fans hit the *Like* button, and more than 14,000 down-
loaded the app. The next day, more than 11,700 fans downloaded
it, bringing the total number of downloads to 25,800. And in a
week since the announcement, the total number of downloads
reached 70,000.
On average, 540 fans download the app daily; however, when
Gabriel mentions his app on social networks, the number of
downloads breaks records. On March 29, 2011, Gabriel posted a
reminder on Facebook that his app was available for download.
3,533 fans *Liked* the post, and more than 12,800 downloaded
the app.
On May 31, 2011, Gabriel tweeted about his app to his followers.
That day 1,100 followers downloaded the app.
CAse studY
January 2012
“In One YeAR Of
BeInG LIve, MORe
tHAn 355,000 fAns
HAve dOwnLOAded
GABRIeL’s APP.”
© Mobile Roadie, LLC
Beverly Hills, CA
888.927.MORO (phone/fax)
@mobileroadie
hello@mobileroadie.com
On August 23, 2011, Gabriel posted on Facebook that a big an-
nouncement would be revealed in the app the next day. More
than 7,000 downloads occurred that day. And on the reveal day,
close to 3,000 fans downloaded the app.
Gabriel uses the app to announce tour dates and promote videos
and audio clips that fans can purchase. The most popular section
of the app is Comments with close to 2.3 million hits, followed
closely behind by Audio with 2.2 million hits. In fact, Fluffy’s
Audio Bits have been played over 949,000 times. The conver-
sion rate from click-to-purchase for an audio bit is 34% with the
most popular audio bits being “But It Was Funny Huh?” and
“Bad Boys”. Rounding out the Top 3 app sections is Videos with
1 million hits; however, Fluffy’s videos have the most plays- 3.4
“fLuffY’s AudIO BIts
HAve Been PLAYed
OveR 949,000 tIMes.
fLuffY’s vIdeOs
HAve tHe MOst
PLAYs- 3.4 MILLIOn
tO Be exACt.”
CAse studY
January 2012
© Mobile Roadie, LLC
Beverly Hills, CA
888.927.MORO (phone/fax)
@mobileroadie
hello@mobileroadie.com
tHe fLuffY APP Is A feAtuRed
seCtIOn On GABRIeL’s
HOMePAGe
CAse studY
January 2012
million to be exact.
The Fluffy app has a unique section in the app called “Sound-
board” which features short, funny sound bites of Gabriel that
fans can use to play pranks or just listen to when they need a
mood boost (See screenshot below).
Gabriel’s app is quite impressive. In fact, Mobile Roadie ranked
the app #5 for “Best Free App” of an entertainer to promote con-
tent and interact with fans, which Gabriel personally acknowl-
edged on Facebook.
© Mobile Roadie, LLC
Beverly Hills, CA
888.927.MORO (phone/fax)
@mobileroadie
hello@mobileroadie.com
“1) sOCIAL MedIA
CAn AMPLIfY
YOuR MessAGe tO
MILLIOns Of PeOPLe
ACROss tHe wORLd;
And 2) HuMOR Is
unIveRsAL.”
CAse studY
January 2012
Without a doubt, social media has catapulted Gabriel to interna-
tional star status. From Mongolia to Mauritius (the remote island
off the coast of South Africa), Fluffy fans are everywhere, making
two things certain: 1) Social media can amplify your message to
millions of people across the world; and 2) Humor is universal.
Become a Roadie and download the Gabriel Iglesias app at
http://road.ie/fluffyguy
