AIRPORT
ICE
ARENA
ADVERTISING/SPONSORSHIP
OPPORTUNITIES
2011-‐2012
Adver:sing
Opportuni:es
• This
opportunity
for
adver:sing
will
reach
families
from
the
PiKsburgh
metropolitan
region
as
well
as
exposure
to
players
and
families
of
par:cipa:ng
youth
hockey
programs
from
outside
the
PiKsburgh
area.
Profile
• The
Airport
Ice
Arena
is
an
ice
ska:ng
and
training
facility
containing
two-‐NHL
sized
ice
rinks.
• The
arena
also
includes:
mee:ng
rooms,
restaurant
facility
with
liquor
license,
retail
pro
shop
and
party
room.
• Over
350,000
visitors
pass
through
the
facility
annually.
Market
•
The
Airport
Ice
Arena
is
home
to
the
following
youth
hockey
organiza:ons:
– Youth:
PiKsburgh
Aviators
Amateur
Hockey
Associa:on,
Team
PiKsburgh
Girls
– High
School:
Quaker
Valley,
Moon
Area,
West
Allegheny
– College:
University
of
PiKsburgh
Girls
•
Players
on
home-‐organiza:on
teams
skate
at
facility
from
one
to
four
:mes
per
week.
•
The
Airport
Ice
Arena
hosts
summer
ice
hockey
camps
and
weekend
tournaments
throughout
the
year.
•
Demographics:
– Boys
and
girls
ages
4-‐18
– Parents
and
families
from
generally
upper
income
brackets
and
sizeable
disposable
income
– Most
families
will
be
in
arena
for
hours
at
a
:me,
especially
during
tournaments
•
Results:
– Business
that
choose
to
adver:se
at
Airport
Ice
Arena
will
get
hundreds
of
thousands
of
“impressions”
which
are
constantly
repeated
and
reinforced
as
families
visit
facility.
– Addi:onally,
families
tend
to
be
loyal
to
those
suppor:ve
of
their
children’s
sports
programs.
ADVERTISING
OPTIONS
BUILDING
NAMING
RIGHTS
DASHER
BOARD
• Full
color
graphic
with
protec:ve
plas:c
sleeve,
33”
x
96”
• Displayed
along
the
boards
directly
across
from
sea:ng
and
viewing
areas.
UNDER
ICE
LOGO
• Full
color
logo,
12’
x
12’,
prominently
displayed
under
the
ice
• Logo
will
be
visible
from
sea:ng
and
viewing
areas.
HANGING
BANNER
• Full
color
banner,
4’
x
8’,
hung
from
rafters
• Banners
will
be
visible
from
sea:ng
and
viewing
areas.
SCOREBOARD
SIGNAGE
• Full
color,
non-‐illuminated
scoreboard
signage
aKached
to
the
scoreboard
• Visible
from
sea:ng
and
viewing
areas
ICE
RESURFACER
• Full
color
signage
on
each
Olympia
ice
resurfacing
machine
PENALTY
BOX
• Full
color
banner,
4’
x
8’,
corporate
announcements
linked
to
all
player
visits
to
penalty
boxes
• Approximately
10
per
game
PLAYER
BENCH
BANNERS
• Full
color
banner,
8’
x
12’,
hung
from
rafters
• Visible
from
sea:ng
and
viewing
areas.
WALL
ADVERTISEMENT
RESTROOM
ADS
WEBSITE
ADVERTISING
PRICING
(Per
Year)
• Under
Ice
Logo
– 1
Year:
$3,000
– 2
Years:
$2,500
– 3
Years:
$2,000
• Dasher
Boards
– 1
Year:
$1,500
– 2
Years:
$1,250
– 3
Years:
$1,150
• Hanging
Banner
– 1
Year:
$2,500
– 2
Years:
$2,000
– 3
Years:
$1,500
• Penalty
Box
– 1
Year:
$1,850
– 2
Years:
$1,500
– 3
Years:
$1,250
• Scoreboard
Signage
– 3
Years:
$10,500
• Ice
Resurfacing
Machines
– 1
Year:
$4,000
– 2
Years:
$3,500
– 3
Years:
$3,000
• Website
Adver:sement
• $35.00/
Month
• Restroom
Adver:sement
– $25.00/
Month/
Spot
