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The Voice of Downtown Los Angeles

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The Voice of Downtown Los Angeles
2020 MEDIA PLANNER

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READERSHIP / CIRCULATION / READER PROFILE
Source: Downtown Los Angeles Demographic Study prepared for the Downtown Center Business Improvement District and Los Angeles Downtown News
READERSHIP / CIRCULATION / DISTRIBUTION (Newspaper & Website)
Weekly circulation ......................................................30,000 audited Weekly readership ...................................................................100,000 Distribution points ........................................................... 700 approx. Website unique visitors monthly...............................100,000 avg. Website page views monthly .....................................168,000 avg.
DEMOGRAPHICS (Residents, Employees & Visitors)
Downtown employees ..........................................................500,000+ Downtown residents ................................................................... 70,000 Downtown visitors ...................................................... 19 million/year Male/female ............................................................................42% / 58% Median age ..............................................................................................37 Married ...................................................................................................41% Children .................................................................................................18% Completed college or higher ........................................................74% Median household income .....................................................$98,700 Live in downtown ..............................................................................43% Own a home ........................................................................................46% Rent .........................................................................................................51% Have a pet .............................................................................................48%
ETHNICITY
Caucasian (non-Hispanic) ...............................................................46% Hispanic/Latino...................................................................................22% Asian/Asian American ......................................................................13% African/African American ................................................................. 7% Other .......................................................................................................12%
EMPLOYMENT LOCATION
Employed in downtown..................................................................68%
ACTIVITIES (In Downtown L.A.) Food & Beverages
Dine at high-end restaurants ........................................................88% Dine at casual sit-down restaurants ...........................................98% Dine at fast food restaurants .........................................................72% Coffee/specialty beverage .............................................................92%
Shopping
Like to shop close to work ............................................................79% Shop at clothing/apparel stores ..................................................83% Shop at health and beauty stores ...............................................64% Shop for pet supplies/services .....................................................33% Shop for luxury goods .....................................................................42% Shop at farmers markets .................................................................82% Shop at supermarkets ......................................................................77% Shop at specialty independent food stores ............................83% Use professional wellness services .............................................50% Buy home furnishings ......................................................................49%
Entertainment
Visited bar/nightclub ........................................................................79% Attended free concerts ....................................................................68% Attended live music, theater, opera or dance ........................65% Attended street festivals .................................................................72% Attended art museum or gallery .................................................76% Attended sporting events ..............................................................66% Attended consumer show or expo/trade show ......... 57%/44% Attended movies ...............................................................................64% Attended events in outdoor spaces ...........................................76%

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ADVERTISING PRODUCTS
Digital & Email Advertising
Our website receives over 100,000 unique visitors and over 168,000 page views each month. Our website and social media pages are updated daily and filled with news and information on everything that is happening in Downtown.
Ask your advertising representative for more information on any of our products. Weekly Newspaper Advertising
Circulation: 30,000 per week
Our award-winning weekly newspaper focuses on everything that is happening in Downtown, including news, opinion, politics, arts, entertainment, real estate and much more.
Special Section Advertising
The Los Angeles Downtown News publishes a wide array of special sections and quarterlies throughout the year on topics like health, education, nightlife and residential living.
Magazine Advertising
The Los Angeles Downtown News produces two magazines each year: The Los Angeles Downtown Guide (60,000 circ.) and the Restaurant Guide (45,000 circ.). Both magazines are available at distribution locations throughout the year and online 24/7.
February 22, 2016 DOWNTOWNNEWS.COM Downtown News 21
A SPECIAL ADVERTISING SUPPLEMENT
photo by Gary Leonard
DOWNTOWN RESIDENTIAL
TENTEN Wilshire is the ideal place for entrepreneurs and business-minded individuals to live, work and play. Perfect for start-ups and entrepreneurs in industries including tech, entertainment, fashion, law, finance, consult- ing, real estate and advertising, TENTEN Wilshire provides the perfect blend of amenities and necessities to fulfill the 24/7 needs of an entrepreneur. You have heard the phrase ��Live, Work and Play�� countless times, but nowhere else have all three been combined into a comprehensive, single lifestyle solution. TENTEN Wilshire��s com- munity goal is to offer a space for entrepreneurs, small business- es and young professionals to grow, network and expand across Downtown.Helping to fuel a rebirth of the area, TENTEN Wilshire houses 227 fully furnished live/work units, and more than 243,000 square feet of space for businesses to rent and expand into as their com- panies grow. The building is designed to eliminate many of the major barriers to budding entrepreneurs including distribution of capital between living space and office space. By providing a flex- ible, turn-key environment with equally flexible lease terms, TENT- EN Wilshire has been able to sustain a 90% or higher occupancy rate every year since opening. Additionally, due to exceptional zoning regulations, TENTEN Wilshire provides qualified individuals and all companies locat- ed on the premises special tax benefits including: live/work tax deductions, hiring credits, sales and work opportunity tax cred- its, utility cost savings, and expense and interest deductions. TENTEN Wilshire, through its green standards, a coming major expansion and keen focus on inspiring, promoting and help- ing entrepreneurialism, hopes to be the catalyst for 16,000-plus long-term jobs for Los Angeles. Located within walking distance of the center of Downtown, TENTEN Wilshire is an ideal place for meeting people and net- working, providing guests and residents an unparalleled pro- fessional and social environment. TENTEN Wilshire, together with its sister communities of Plug and Play Technology Center and Hollywood Production Center, are home to more than 600 technology and entertainment entrepreneurs, startups and companies. TENTEN Wilshire is dedicated to fostering commu- nity growth amongst its residents through constant contact and the sharing of resources. With key multi-industry relationships including access to more than 150 venture capital firms, and additional relation- ships with major corporations, entrepreneurs and startups at TENTEN Wilshire are provided a direct bridge to numerous re- sources including: �� Operations (Legal, Accounting, PR, Banking, etc.) �� Technology (Microsoft BizSpark, Sun Startup Essentials, etc.) �� Entertainment (CBS, 20th Century Fox, BET, BBC, Merv Griffin Entertainment, etc.) �� Business Development (M&A, Investing, Licensing) �� Corporate Partnership Opportunities (Google, Cisco, Best Buy, Yahoo!, Ebay, etc.) At 1010 Wilshire Blvd. For more information call (213) 785-5100 or visit 1010wilshire.com. Everything You Need Under One Roof TENTEN Wilshire Helps Small Businesses Thrive in Downtown Los Angeles
FROM OUR ADVERTISERS

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L.A. DOWNTOWN NEWS DISTRIBUTION MAP
OUR STORY: For 48 years, the Los Angeles Downtown News, ��The Voice of Downtown Los Angeles,�� has covered the Downtown
Los Angeles market from arts and entertainment to business, politics and more.
PRINT REACH: The Los Angeles Downtown Newshas the largest circulation and reach of any media in Downtown Los Angeles
with a total audited weekly circulation of 30,000 copies. The Los Angeles Downtown Newsis available at nearly 700 distribution points in and around Downtown including residential and commercial buildings, restaurants, nightclubs, retailers and our highly visible street news racks.
DIGITAL REACH: Our website, downtownnews.com, reaches over 108,000 users with over 168,000 page views every month.
Social media platforms include 90,000 Twitter followers and 25,000 friends on Facebook. Our daily news and exclusive email blasts reach nearly 15,000 people.
REGIONAL REACH: In addition to the exploding population of Downtown residents, the Los Angeles Downtown News also
reaches those who work in the most concentrated employment centers in the United States. They live in 196 different zip codes including Los Angeles, Ventura, San Bernardino and Riverside counties.
INFLUENCE: The Los Angeles Downtown News is truly ��The Voice of Downtown Los Angeles��; from civic and business leaders
to residents, employees and visitors, everyone reads the Los Angeles Downtown News. No other media can reach and influence as many in the Downtown footprint. In a recent study by the Downtown Los Angeles Business Improvement District, the Los Angeles Downtown News and our website downtownnews.com were ranked the #1 and #2 main sources of information for learning about events and activities going on in Downtown Los Angeles. If you are looking to reach new customers, sell tickets, or reach and influence everyone in the Downtown Los Angeles market in any way, join our family of satisfied advertisers today.
Zip Codes WithinCirculation
90031 90020 90010 90037 90033 90057 90007 90021 90015 90089 90014 90013 90017 90026 90079
10 10 10 10 5 60 710 5 110 110 110
101 101 101
90012 90071
90012 90017 90013 90071 90015 90014 90026 90089 90007 90021 90057 90033 90079 90037 90010 90020 90031
161 S. Pasadena Ave., Suite B South Pasadena, CA 91030 213.481.1448
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